| a) |
Your current service provider who is a master
merchant does not offer you MasterCard acceptance
towards your customers. MasterCard as a card
brand has been the most favoured and aggressive
issuer in the Indian market in the last three
years and more banks today in India prefer
to issue MasterCard than ever before. This
non-availability of MasterCard acceptance
on your website is a good reason for a prospective
customer not to transact and subscribe to
your services.
|
| b) |
Verified by Visa & MasterCard Secure
Code Validation: Your current service provider
is unable to provide your customers and you
this security feature which actually will
reduce your exposure to fraud and transaction
repudiation, improving your overall e-commerce
security and ensuring that your customers
feel safe while shopping online at your website/s.
Those merchants who offer these security measures
are absolved of chargeback liability 100%
in the event the customer refutes participation
in the online transaction.
|
| c) |
While your current service provider does
offer you a huge bouquet of internet banking
options and other cards, we are making a case
for you to move your VISA and MasterCard transactions
to the HDFC Payment Gateway as you stand to
gain every month a huge value by way of fees
saving per transaction.
|
| d) |
Improved Cash Flow: As a direct customer
of HDFC Bank you will get a pre-captured transaction
into your HDFC Bank current account within
24 hrs of the transaction being successful
on your website. Compare this to the 7 days
it takes for your current service provider
to pay you. If you consider the notional interest
lost in transit plus the risk involved in
dealing with a non-bank intermediary you stand
to gain another Rs 6,000 per month.
|
| e) |
Direct Merchant Account: Both MasterCard
and VISA are advocating a direct merchant
account situation where it is now important
for them to know who the end merchant is and
ensure that their card holders are being served
well.
|
| f) |
Our one-time fee per website is Rs. 15,000
and an AMC of Rs 10,000. This small set-up
and AMC cost is far outweighed by the benefits
and ROI which is achieved by switching your
MasterCard and Visa transactions from your
current service provider to HDFC Bank Payment
Gateway Services.
|
| We are also involved in offering
specialised web hosting and integration services
to e-commerce merchants and would be in a
position to help you integrate with the HDFC
Bank Payment service with the least technical
resource requirement. |
