HTTPS for website is the ideal way to serve your requirement. HTTP is the now 20-year-old protocol on which the world wide web was built. HTTP stands for “hypertext transfer protocol” and offers a method of data communication for the Internet. The problem with HTTP connections is that they are unsecured. This means that any data transferred with the HTTP protocol is out in the open it means that it can be intercepted and even manipulated by third parties.
To combat this, SSL or Secure Sockets Layer was created. SSL is a protocol for encrypting communication so that it can no longer be seen or affected by third parties. The rise of SSL gave way to HTTPS, also called HTTP over TLS. This is a secure protocol for communication over the Internet.
HTTPS for website is by far superior to HTTP, yet many around the web have yet to adopt the protocol. In this article, we will look at some of the reasons you should start using HTTPS and also address some myths and misconceptions about HTTPS. One of the biggest reasons that website have failed to adopt the HTTPS protocol is that there is a belief among many around the web that HTTPS for website is slower. Speed is everything on the Internet, having a delay in load times can be seen as a major problem by many web hosts and site operators. Fortunately, this is a myth. HTTPS is actually much faster than HTTP.
HTTPS Improves Google Search Rankings
HTTPS for website offers more than just a secure connection for you and your site’s visitors. It also can increase your Google search rankings. Google, which is typically pretty tight-lipped about its search algorithm, announced back in 2014 that it would start using HTTPS as a ranking signal. Google is one of the biggest names in the web industry, a titan if you will, and this is a clear nod from it that Secure Socket Layer and serving your website over HTTPS is of increasing importance. Especially with the advent of HTTP/2, the successor to HTTP, which requires an encrypted connection in order to work. But back to the SEO benefits that HTTPS can provide, every boost you can give your business when it comes to your search rankings is integral to your success. No, having an encrypted connection won’t replace the need for regular dynamic content and running a good site. But it could be the difference between page one and page two. And that has a major impact on both your bottom line and your business’ reputation.
Encryption Protects Your Website from Attacks
There are a couple kinds of attacks that can occur over HTTP that are simply not possible using the HTTPS for website protocol. One of them is the MITM (Man in the Middle) attack. During the MITM two parties that think they are directly communicating are having that communication intercepted and either stolen or altered. As you can imagine, this can be disastrous, especially if your website and its visitors are exchanging personal information or financial information. However, with an encrypted connection, this kind of attack is easily prevented.
The Internet is already on a huge shift from HTTP to HTTPS for website and it comes with new requirements for websites to display properly. Soon, websites being served over HTTP will receive browser warnings about being unsecured. This will dissuade potential traffic from visiting and will have adverse effects on your website. The only way to avoid this and stay ahead of the changes is to encrypt and start serving your site over the HTTPS protocol. This may sound like a lot, but really, it’s as simple as purchasing or acquiring a SSL certificate, installing it correctly and configuring your server to use HTTPS.
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